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020 _a0-201-63366-3
082 _a658.8
_bKOT
_223
100 _aKOTLER, Philip.
100 _aSaunders, David M.
245 _aMarketing management /
_c[by[ William J.Latzko, David M.Saunders
260 _aLondon
_bPrentice Hall
_c2000
300 _axxxii, 718 p.-
440 _aPrentice Hall international series in marketing
500 _aIncludes bibliography and index.
650 _aMarketing management
942 _cR