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005 | 20211231101627.0 | ||
008 | 180712s9999 xx 000 0 und d | ||
020 | _a876920539 | ||
082 |
_a658.8 _bKOT _223 |
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100 | _aKOTLER, Philip | ||
245 |
_aMarketing management: analysis, planning, and control _c/[by] Philip Kotler |
||
250 | _a4th ed. | ||
260 |
_aUSA _bPrentice-Hall _c1980 |
||
300 | _a722 p. | ||
500 | _aIncludes index. | ||
650 | _aMarketing management | ||
942 | _cR |