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_d25909
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020 _a876926847
041 _aEN
082 _a658.8
_bKOT
_223
100 _aKOTLER, Philip
245 _aMarketing management: analysis, planning, implementation and control
_c/[by] Philip Kotler
250 _a7th ed.
260 _aNew Delhi
_bPrentice-Hall of India
_c1991
300 _axxv, 756 p.
500 _aIncludes index.
509 _aNS
650 _aMarketing management
942 _cR