000			00372nam a2200145Ia 4500
008			180712s9999 xx 000 0 und d
020			_a538852836
082			_a658.8 _bJAI
100			_aJain, Subhash C.
245			_aMarketing planning & strategy
260			_aOhio _bSouth-Western pub. _c1997
300			_axviii, 844 p.
650			_aMarketing-management
942			_cS
999			_c25931 _d25931