000 00379nam a2200145Ia 4500
008 180712s9999 xx 000 0 und d
020 _a729512673
082 _a658.8
_bREE
100 _aReed, Peter
245 _aMarketing Planning and Strategy
260 _aSydney
_bHarcourt Brace Jovanovich Pub.
_c1992
300 _ax, 321 p.
650 _aMarketing-Management
942 _cS
999 _c25933
_d25933