000			00376nam a2200157Ia 4500
008			180712s9999 xx 000 0 und d
020			_a471552542
082			_a658.8 _bAAK
100			_aAAKER, David A.
245			_aMarketing research
250			_a5th ed.
260			_aNew York _bJohn Wiley _c1995
300			_axvi, 783 p.
650			_aMarketing research
942			_cS
999			_c25942 _d25942