000 00451nam a2200169Ia 4500
008 180712s9999 xx 000 0 und d
020 _a70347573
082 _a658.8
_bKIN
100 _aKINNEAR, Thomas C.
245 _aMarketing research: an applied approach
250 _a4th ed.
260 _aNew York
_bMcGraw-Hill
_c1991
300 _axxi, 856 p.-
440 _aMcGraw-Hill series in marketing
650 _aMarketing management
942 _cS
999 _c25958
_d25958