000 00408nam a2200145Ia 4500
008 180712s9999 xx 000 0 und d
020 _a899307647
082 _a658.8
_bMOS
100 _aMoschis, George P.
245 _aMarketing to older consumers: a handbook of information for strategy development
260 _aLondon
_bQuorum Books
_c1992
300 _axii, 338 p.
650 _aMarketing
942 _cS
999 _c25985
_d25985