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999 _c25998
_d25998
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008 180712s9999 xx 000 0 und d
020 _a8178083531
082 _a658.8
_bARM
_223
100 _aARMSTRONG, Gary
100 _aKotler, Philip
245 _aMarketing: an introduction /
_c[by]Gary Armstrong, Philip Kotler
250 _a5th ed.
260 _aDelhi
_bPearson education Asia
_c2000
300 _axxvii, 575 p.
500 _aAppendix: p. A 1- A 19; Glossary: p. G !- G 12 & Index: p. I 1- I 25
650 _aMarketing management
942 _cS