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999 _c26013
_d26013
005 20230215153435.0
008 180712s9999 xx 000 0 und d
020 _a8131512312
082 _a658.8
_bPRI
_223
100 _aPRIDE, William M.
100 _aFerrell, O.C.
245 _aMarketing: planning, implementation and control /
_c[by] William M.Pride, O.C. Ferrell
260 _aAustralia
_bCengage Learning
_c2010
300 _a564 p.
500 _aIncludes appendixes and index.
509 _aNS
650 _aMarketing
942 _cR