000 | 00688nam a2200217Ia 4500 | ||
---|---|---|---|
999 |
_c26015 _d26015 |
||
005 | 20220523114452.0 | ||
008 | 180712s9999 xx 000 0 und d | ||
020 | _a256218978 | ||
082 |
_a658.8 _bBEA _223 |
||
100 | _aBEARDEN, William O. | ||
100 | _aIngram, Thomas N. | ||
100 | _aLaforge, Raymond W. | ||
245 |
_aMarketing: principles and perspectives / _cby]William O.Bearden, Thomas N.Ingram, Raymond W.Laforge |
||
250 | _a2nd ed. | ||
260 |
_aBoston _bIrwin/ McGraw-Hill _c1998 |
||
300 | _axxxvi, 615 p.- | ||
440 | _aIrwin/ McGraw-Hill series in marketing | ||
500 | _aIncludes appendixes, glossary & index. | ||
650 | _aMarketing management | ||
942 | _cS |