000 | 00602nam a2200217Ia 4500 | ||
---|---|---|---|
999 |
_c26019 _d26019 |
||
005 | 20230327093750.0 | ||
008 | 180712s9999 xx 000 0 und d | ||
020 | _a9780078028922 | ||
082 |
_a658.8 _bKER _223 |
||
100 | _aKerin, Roger A. | ||
100 | _aHartley, Steven W. | ||
100 | _aRudelius, William | ||
245 |
_aMarketing: the core _c/ Roger A.Kerin, Steven W.Hartley, William Rudelius |
||
250 | _a5th ed. | ||
260 |
_aNew York _bMcGraw-Hill/ Irwin _c2011 |
||
300 | _axlvii, 507 p. | ||
500 | _a Includes glossary and index. | ||
509 | _aNS | ||
650 | _aMarketing | ||
942 | _cR |