000 | 00411nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 180712s9999 xx 000 0 und d | ||
020 | _a007121478X | ||
082 |
_a658.8 _bKER |
||
100 | _aKERIN, Roger A. | ||
245 | _aMarketing: the core | ||
260 |
_aBoston _bMcGraw-Hill/ Irwin _c2004 |
||
300 | _axxxii, 405 p. - | ||
440 | _aMcGraw-Hill / Irwin series in marketing | ||
650 | _aMarketing | ||
942 | _cR | ||
999 |
_c26020 _d26020 |