000 00361nam a2200145Ia 4500
008 180712s9999 xx 000 0 und d
020 _a089426124X
082 _a658.8
_bLAR
100 _aLarreche,J ean-Claude
245 _aMarkstrat 2
260 _a[S.l]
_bThe Scientific Press
_c1990
300 _axiv, 180 p.
650 _aMarketing-management
942 _cS
999 _c26035
_d26035