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020 _a033359570x
082 _a658.8
_bFOS
_223
100 _aFOSTER, Douglas
245 _aMastering marketing /
_c[by] Douglas Foster
250 _a3rd ed.
260 _aLondon
_bMacmillan press
_c1994
300 _axiii, 287 p.-
440 _aMacmillan master series
500 _aIncludes appendix and index.
650 _aMarketing management
942 _cS