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020 _a0-14-009117-3
082 _a658.8
_bDAV
_223
100 _aDAVIDSON, Hugh
245 _aOffensive marketing or how to make your competitors followers/
_c[by] Hugh Davidson
260 _aLondon
_bPenguin books
_c1987
300 _a415 p.
500 _aIncludes appendixes & index.
650 _aMarketing management
942 _cS