000 00390nam a2200133Ia 4500
008 180712s9999 xx 000 0 und d
020 _a201510448
082 _a658.802
_bFRA
245 _aOrganizing and implementing the marketing effort: text and cases
260 _aCalifornia
_bAddison-Wesley
_c1991
300 _axiii, 818 p.
650 _aMarketing-Management-Case Studies
942 _cS
999 _c30276
_d30276