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_c32741 _d32741 |
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008 | 180712s9999 xx 000 0 und d | ||
020 | _a137018304 | ||
041 | _aEN | ||
082 |
_a658.8 _bKOT _223 |
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100 | _aKOTLER, Philip | ||
245 |
_aPrinciple of marketing _c/ [by] Philip Kotler |
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250 | _a3rd ed. | ||
260 |
_aLondon _bPrentice Hall _c1986 |
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300 | _axxiv, 774 p. | ||
500 | _aIncludes appendixes, glossary and index. | ||
509 | _aNS | ||
650 | _aMarketing management | ||
942 | _cR |