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999 _c32741
_d32741
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020 _a137018304
041 _aEN
082 _a658.8
_bKOT
_223
100 _aKOTLER, Philip
245 _aPrinciple of marketing
_c/ [by] Philip Kotler
250 _a3rd ed.
260 _aLondon
_bPrentice Hall
_c1986
300 _axxiv, 774 p.
500 _aIncludes appendixes, glossary and index.
509 _aNS
650 _aMarketing management
942 _cR