000 | 00393nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 180712s9999 xx 000 0 und d | ||
020 | _a136066828 | ||
082 |
_a658.8 _bKEE |
||
100 | _aKEEGAN, Warren J. | ||
245 | _aPrinciples of global marketing | ||
260 |
_aNew Jersey _bPrentice-Hall International Inc. _c1997 |
||
300 | _axxi, 421 p. | ||
650 | _aMarketing management | ||
942 | _cS | ||
999 |
_c32992 _d32992 |