000 00393nam a2200145Ia 4500
008 180712s9999 xx 000 0 und d
020 _a136066828
082 _a658.8
_bKEE
100 _aKEEGAN, Warren J.
245 _aPrinciples of global marketing
260 _aNew Jersey
_bPrentice-Hall International Inc.
_c1997
300 _axxi, 421 p.
650 _aMarketing management
942 _cS
999 _c32992
_d32992