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_d33053
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020 _a8120323491
082 _a658.8
_bKOT
_223
100 _aKOTLER, Philip
100 _aArmstrong, Gary
245 _aPrinciples of marketing /
_c[by] Philip Kotler, Gary Armstrong
250 _a10th ed.
260 _aNew Delhi
_bPrentice- Hall
_c2003
300 _axxv, 661p.
500 _aAppendix: p. A 1- A 14; References: p. R 1- R 30; Glossary: p. G 1- G 11& Index: p. I 1- I 19
650 _aMarketing Management
942 _cS