000 00384nam a2200157Ia 4500
008 180712s9999 xx 000 0 und d
020 _a9789332558472
082 _a658.8
_bKOT
100 _aKotler, Philip
245 _aPrinciples of marketing
250 _a15th ed.
260 _aBoston
_bPearson
_c2014
300 _axxiii, 732 p.
650 _aMarketing management
942 _cR
999 _c33057
_d33057