000 00357nam a2200145Ia 4500
008 180712s9999 xx 000 0 und d
020 _a538813687
082 _a658.8
_bLAM
100 _aLamb, Charles W.
245 _aPrinciples of marketing
260 _aCincinnati
_bSouth - Western
_c1992
300 _axxxv, 757 p.
650 _aMarketing
942 _cS
999 _c33059
_d33059