| 000 | 00526nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c33744 _d33744 |
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| 005 | 20190806151801.0 | ||
| 008 | 190806b ||||| |||| 00| 0 eng d | ||
| 020 | _a899305156 | ||
| 041 | _aEN | ||
| 082 |
_a658.82 _bSOA _223 |
||
| 100 | _aSoares, Eric J. | ||
| 245 | _aPromotional feats: the role of planned events in the marketing communications mix | ||
| 260 |
_aNew York _bQuorum Books _c1991 |
||
| 300 | _ax, 226 p. | ||
| 500 | _aInclude Index, References | ||
| 509 | _aNS | ||
| 650 | _aSales promotion | ||
| 942 | _cS | ||