| 000 | 00720nam a2200241Ia 4500 | ||
|---|---|---|---|
| 999 |
_c33747 _d33747 |
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| 005 | 20230724114334.0 | ||
| 008 | 190807b ||||| |||| 00| 0 eng d | ||
| 020 | _a256082049 | ||
| 041 | _aEN | ||
| 082 |
_a658.82 _bENG _223 |
||
| 100 | _aEngel, James F. | ||
| 245 |
_aPromotional strategy: managing the marketing communications process _c/ [by] James F.Engel, Martin R.Warshaw, Thomas C.Kinnear |
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| 250 | _a7th ed. | ||
| 260 |
_aBoston _bIrwin _c1991 |
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| 300 | _axxv, 753 p.- | ||
| 440 | _aIrwin series in marketing | ||
| 500 | _aIncludes index. | ||
| 509 | _aNS | ||
| 650 | _aMarketing-Advertising | ||
| 700 |
_996077 _aWarshaw, Martin, R _eaut |
||
| 700 |
_996078 _aKinnear, Thomas, C _eaut |
||
| 942 | _cS | ||