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020 _a70841837
041 _aEN
082 _a658.8
_bREA
_223
245 _aREADINGS in marketing management form the European journal of marketing
_c/ edited by Gordon E.Greenley, David Shipley
260 _aLondon
_bMcGraw-Hill
_c1988
300 _avii, 326 p.
509 _aNS
650 _aMarketing management
700 _936475
_aGREENLEY, Gordon E.
_eedt
700 _9149164
_a Shipley, David.
_eedt
942 _cR