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020 _a9788120339835
082 _a658.8
_bBIS
_223
100 _aBISWAS, Supriya.
245 _aRelationship Marketing : concepts, theories and cases /
_cSupriya biswas
260 _aNew Delhi
_bPHI Learning
_c2011
300 _axvii, 406 p.
500 _aincludes appendix, references and index.
650 _aRelationship marketing
942 _cR