000 00404nam a2200145Ia 4500
008 180712s9999 xx 000 0 und d
020 _a201567695
082 _a658.8
_bMAC
100 _aMcKenna, Regis
245 _aRelationship marketing: successful strategies for the age of the customer
260 _aCalifornia
_bAddison-Wesley
_c1991
300 _axiii, 242 p.
650 _aMarketing
942 _cS
999 _c35017
_d35017