000 | 00404nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 180712s9999 xx 000 0 und d | ||
020 | _a201567695 | ||
082 |
_a658.8 _bMAC |
||
100 | _aMcKenna, Regis | ||
245 | _aRelationship marketing: successful strategies for the age of the customer | ||
260 |
_aCalifornia _bAddison-Wesley _c1991 |
||
300 | _axiii, 242 p. | ||
650 | _aMarketing | ||
942 | _cS | ||
999 |
_c35017 _d35017 |