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999 _c35745
_d35745
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008 180712s9999 xx 000 0 und d
020 _a9780761935889
082 _a658.8
_bVEL
_223
100 _aVELAYUDHAN, Sanal Kumar
245 _aRural marketing
_b: targeting the non-urban consumer
_c[by] Sanal Kumar Velayudhan
250 _a2nd ed.
260 _aLos Angeles
_bResponse
_c2007
300 _a249 p.
500 _aIncludes bibliography.
509 _aNS
650 _aMarketing-India
650 0 _aConsumer behaviour
_997945
942 _cR