000 00616nam a2200229Ia 4500
999 _c36504
_d36504
005 20220106144745.0
008 180712s9999 xx 000 0 und d
020 _a70011613
041 _aEN
082 _a658.8
_bALL
_223
100 _aALLEN, Robert Y.
100 _aSpohn, R.F.
100 _aWilson, I.H.
245 _aSelling dynamics
_c/[by] Robert Y.Allen, Robert F.Spohn, I.Herbert Wilson
260 _aNew York
_bMcGraw-Hill
_c1984
300 _axx, 487 p.-
440 _aMcGraw-Hill series in marketing
500 _aIncludes index
509 _aNS
650 _aMarketing management
942 _cS