000			00386nam a2200157Ia 4500
008			180712s9999 xx 000 0 und d
020			_a471309567
082			_a658.8 _bAAK
100			_aAAKER, David A
245			_aStrategic market management
250			_a4rth ed.
260			_aNew York _bJohn Wiley _c1995
300			_axv, 379 p.
650			_aMarketing-management
942			_cS
999			_c38673 _d38673