000 00370nam a2200145Ia 4500
008 180712s9999 xx 000 0 und d
020 _a471904236
082 _a658.8
_bSTR
100 _aThomas, Howard ., ed.
245 _aSTRATEGIC marketing and management
260 _aNew York
_bJohn wiley & sons
_c1985
300 _ax, 509 p.
650 _aMarketing
942 _cS
999 _c38681
_d38681