| 000 | 00598nam a2200205Ia 4500 | ||
|---|---|---|---|
| 999 |
_c38682 _d38682 |
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| 005 | 20220518134455.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a256029369 | ||
| 041 | _aEN | ||
| 082 |
_a658.8 _bCRA _223 |
||
| 100 |
_aCRAVENS, David W. _eaut |
||
| 100 |
_aLAMB, Charles W. Jr. _eaut |
||
| 245 |
_aStrategic marketing cases and applications _c/[by] David W.Cravens, Charles W.Lamb., Jr. |
||
| 260 |
_a[New York] _bIRWIN _c0 |
||
| 300 | _axix, 648 p.- | ||
| 440 | _aIrwin series in marketing | ||
| 500 | _aIncludes appendixes. | ||
| 650 | _aMarketing management | ||
| 942 | _cS | ||