000 00426nam a2200157Ia 4500
008 180712s9999 xx 000 0 und d
020 _a256105316
082 _a658.802
_bCRA
100 _aCRAVENS, David W.
245 _aStrategic marketing management: cases and applications
250 _a4th ed.
260 _aBoston
_bRichard D. Irein
_c1993
300 _axviii, 900 p.
650 _aMarketing-Case studies
942 _cS
999 _c38688
_d38688