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008 | 180712s9999 xx 000 0 und d | ||
020 | _a471123811 | ||
082 |
_a658.8 _bHES _223 |
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100 | _aHESTER, Edward L. | ||
245 |
_aSuccessful marketing research: the complete guide to getting and using essential information about your customers and competitors / _c[by] Edward L.Hester |
||
260 |
_aNew York _bJohn Wiley _c1996 |
||
300 | _axv, 240 p. | ||
500 | _aIncludes index. | ||
650 | _aMarketing management | ||
942 | _cS |