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082 _a658.8
_bHES
_223
100 _aHESTER, Edward L.
245 _aSuccessful marketing research: the complete guide to getting and using essential information about your customers and competitors /
_c[by] Edward L.Hester
260 _aNew York
_bJohn Wiley
_c1996
300 _axv, 240 p.
500 _aIncludes index.
650 _aMarketing management
942 _cS