000			00364nam a2200145Ia 4500
008			180712s9999 xx 000 0 und d
020			_a471580716
082			_a658.8 _bCHO
100			_aChoen, William A.
245		4	_aThe marketing plan
260			_aNew Yoek _bJohn Wiley & Sons. _c1995
300			_axii, 318 p.
650			_aMarketing management
942			_cS
999			_c43343 _d43343