000			00502nam a2200181Ia 4500
999			_c5277 _d5277
005			20220420122804.0
008			180712s9999 xx 000 0 und d
020			_a256025339
082			_a658.8 _bMAC _223
100			_aMcCARTHY, Jerome E.
245			_aBasic marketing; a managerial approach _c[by]E.Jerome McCarthy
250			_a7th ed.
260			_aHomewood _bRichard D. Irwin _c1981
300			_axix, 762 p.
500			_aIncluds Glossary& index
650			_aMarketing management
942			_cR