000 00590nam a2200217Ia 4500
999 _c58591
_d58591
005 20230320144816.0
008 180710s9999 xx 000 0 und d
020 _a87317
041 _aEN
082 _a658
_bENG
_223
100 _aENGEL, James F.
_eaut
100 _aTalarzyk, W.Wayne
_eaut
100 _aLarson, Carl M.
_eaut
245 _aCases in promotional strategy
_c/[by] James F.Engel, W.Wayne Talarzyk, Carl M.Larson
260 _aHomewood
_bRichard D.Irwin
_c1971
300 _ax, 382 p.
500 _aIncludes index.
509 _aNS
650 _aManagement
942 _cS