000 00424nam a2200157Ia 4500
008 180712s9999 xx 000 0 und d
020 _a71244387
082 _a658.8
_bDWY
100 _aDWYER, F.Robert
245 _aBusiness marketing: connecting strategy, relationship, and learning
250 _a3rd ed.
260 _aBoston
_bMcGrow-Hill
_c2006
300 _axxix, 683 p.
650 _aMarketing management
942 _cR
999 _c6784
_d6784