| 000 | 00530nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c70853 _d70853 |
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| 005 | 20220602112913.0 | ||
| 008 | 180710s9999 xx 000 0 und d | ||
| 020 | _a62607 | ||
| 082 |
_a658.8 _bKEL _223 |
||
| 100 | _aKELLEY, Eugene J. | ||
| 245 |
_aMarketing planning and competitive strategy / _cby Eugene J.Kelley |
||
| 260 |
_aNew Delhi _bPrentice-Hall _c1976 |
||
| 300 | _axi, 132 p.- | ||
| 440 | _aPrentice-Hall foundations of marketing series | ||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing management | ||
| 942 | _cS | ||