| 000 | 00572nam a2200205Ia 4500 | ||
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| 999 |
_c9891 _d9891 |
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| 005 | 20220103140746.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a256139040 | ||
| 082 |
_a658.8342 _bPET _223 |
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| 100 | _aPETER, J Paul | ||
| 245 |
_aConsumer behavior and marketing strategy / _c[by] J. Paul Peter |
||
| 250 | _a4th ed. | ||
| 260 |
_aBoston _bMcGraw-Hill _c1996 |
||
| 300 | _axxv, 738 p.- | ||
| 440 | _aIrwin series in marketing | ||
| 500 | _aIncludes glossary and index. | ||
| 650 | _aConsumer behavior | ||
| 650 | 0 |
_aMarketing _9121177 |
|
| 942 | _cS | ||