000 00552nam a2200193Ia 4500
999 _c9993
_d9993
005 20211222093432.0
008 180712s9999 xx 000 0 und d
020 _a30885183
082 _a658.8
_bBOO
_223
100 _aBOONE, Louis E.
100 _aKurtz,David L.
245 _aContemporary Marketing
_c/[by] Louis E. Boone., David L.Kurtz
260 _aHinsdale
_bDryden press
_c1974
300 _axviii, 491 p. -
440 _aDryden press marketing series
500 _aIncludes glossary & index.
650 _aMarketing management
942 _cS