Gilligan, Colin Wilson, Richard M.S
Strategic marketing planning - 2nd ed. - Oxon Routledge/ Taylor & Francis Group 2012 - x, 552 p.
Includes bibliographical references and index.
9781856176170
Marketing management
658.8 / GIL
Strategic marketing planning - 2nd ed. - Oxon Routledge/ Taylor & Francis Group 2012 - x, 552 p.
Includes bibliographical references and index.
9781856176170
Marketing management
658.8 / GIL