Victoria, Alexander C.V.
A study on promotional strategic transformation of fast moving consumer goods in Chennai city Thesis submitted in partial fulfillment for the Degree of Doctor of Philosophy - Chennai Bharath University 2014 - 245 p.
Sales promotion
Retail trade
Consumer perception
658.82 VIC
A study on promotional strategic transformation of fast moving consumer goods in Chennai city Thesis submitted in partial fulfillment for the Degree of Doctor of Philosophy - Chennai Bharath University 2014 - 245 p.
Sales promotion
Retail trade
Consumer perception
658.82 VIC