A study on promotional strategic transformation of fast moving consumer goods in Chennai city Thesis submitted in partial fulfillment for the Degree of Doctor of Philosophy
By: Victoria, Alexander C.V
.
Publisher: Chennai Bharath University 2014Description: 245 p.Subject(s): Sales promotion | Retail trade | Consumer perceptionDDC classification: 658.82 VIC
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books - Use in Library (PR)
|
Management and Commerce Science & Technology | PR | 658.82 VIC (Browse shelf) | Not for loan | 274987 |
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