Palmer, Adrian
Introduction to marketing: theory and practice / Adrian Palmer - 3rd ed. - Oxford Oxford Univ. Press 2012 - xxiii, 551p.
includes glossary and index.
9780199602131
Marketing
658.8 / PAL
Introduction to marketing: theory and practice / Adrian Palmer - 3rd ed. - Oxford Oxford Univ. Press 2012 - xxiii, 551p.
includes glossary and index.
9780199602131
Marketing
658.8 / PAL