Introduction to marketing: theory and practice / Adrian Palmer
By: Palmer, Adrian.
Publisher: Oxford Oxford Univ. Press 2012Edition: 3rd ed.Description: xxiii, 551p.ISBN: 9780199602131.Subject(s): MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8 PAL (Browse shelf) | Available | 247020 | |
Books in Reference (R) | Management and Commerce Science & Technology | R | 658.8 PAL (Browse shelf) | Available | 247019 |
includes glossary and index.
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