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BATRA, Rajeev

Aaker, David, A.

Advertising management / Rajeev Batra,John G.Myers, David A.Aker - 5th ed. - New Delhi Pearson education 2004 - xiii,754 p.

Includes index.

ISBN: 8178087359

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / BAT

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