| 000 -LEADER |
|---|
| fixed length control field |
00603nam a2200229Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220211131549.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220210b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8178087359 |
| 041 ## - LANGUAGE |
|---|
| Language of text/sound track |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Author Mark |
BAT |
| DDC Edition number |
23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
BATRA, Rajeev |
| 110 ## - MAIN ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
92359 |
| Corporate name or jurisdiction name as entry element |
Myres, John, G. |
| 111 ## - MAIN ENTRY--MEETING NAME |
|---|
| 9 (RLIN) |
92360 |
| Meeting name or jurisdiction name as entry element |
Aaker, David, A. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising management / |
| Statement of responsibility, etc. |
Rajeev Batra,John G.Myers, David A.Aker |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Pearson education |
| Date of publication, distribution, etc. |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii,754 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| item type |
Books in Reference (R) |
