KURTZ, David L. BOONE, Louis E.
Marketing [by] David L.Kurtz, Louis E.Boone - Chicago Dryden press 1981 - xxv, 685 p.- - Dryden press series in marketing .
Includes appendixes, glossary and index
30574315
Marketing management
658.8 / KUR
Marketing [by] David L.Kurtz, Louis E.Boone - Chicago Dryden press 1981 - xxv, 685 p.- - Dryden press series in marketing .
Includes appendixes, glossary and index
30574315
Marketing management
658.8 / KUR