O'dell, William F.
Marketing decision making : Analytic framework and cases / William F. O'Dell... [et.al.] - 3rd ed. - Cincinnati South-Western Pub. Co. 1984 - vi, 461 p.
Includes index.
538195207
Marketing-decision making
658.802 / MAR
Marketing decision making : Analytic framework and cases / William F. O'Dell... [et.al.] - 3rd ed. - Cincinnati South-Western Pub. Co. 1984 - vi, 461 p.
Includes index.
538195207
Marketing-decision making
658.802 / MAR